Are You a Fierce Woman?

A guest post by Rebecca Alvandi

My dad is the founder of Maxim Hygiene Products. It was a natural extension of his lifelong interest and appreciation of things natural and healthy.  As far back as I can remember he always encouraged a healthy lifestyle at home that involved eating right and staying fit. When I was a little girl I didn’t understand why it was so important to carry my lunch to school in a reusable container, instead of the nicely packed disposable aluminum and brown paper bags that all the other kids’ lunches were wrapped in. I also remember complaining when he insisted that I eat balanced meals and drink the freshly made juices my Mom would prepare for me each day.

Today, I fully appreciate all that nature has to offer and am so much healthier and seemingly more fit because of it. I get a kick out of researching the latest in reusable water bottles, crave the smell of natural forests and cringe every time I reach in to my wallet to pay for the pricey organic fresh squeezed juice I must have at least once a week from my favorite local natural foods market.

As I grow older, I begin to understand why these values were and continue to be so important. Now, as the female leader of Maxim Hygiene Products, I have been able to combine my personal values with those of the company we’ve built.

For years, I have been hearing from women across the country expressing their thanks and appreciation to us for making products that are soft and safe and natural.  Products that helped them get rid of itchiness and irritation and assuaging their worries about the toxic materials hurting their bodies and our planet. I just didn’t get why more women weren’t understanding the need and importance behind using organic and natural products. That changed when I participated in a women’s weekend getaway in Upstate New York that helped me reconnect with the power I and we have as “fierce women.”

A fierce woman as we define it is “a glorious female creature whose idea of beauty is hinged upon the idea that she can change the world with each choice, each moment, and each breath of her life.” For me, that meant speaking up, louder than I was speaking up before in my first few years at the company, when I was learning the ropes from my dad.

I started engaging with other causes and companies, like and who were facing the same challenges in trying to get women to be more open about their hygiene and health. I learned how to better utilize our company’s Facebook and Twitter accounts, a scary place for a sometimes shy introvert like me, but an amazing place for a committed and determined fierce woman I aspire to be. I learned and participated in different forums like #period talk, which encourages women to talk and share more about so called taboo topics that traditionally too few spend enough time talking about. I even accepted the lead role in our Maxim YouTube Videos to showcase our fun educational demos.

As I stepped in to my voice and power, the universe responded with the same, exposing me to more women who were doing the same and inspiring me to use their stories to inspire others; that’s when we launched our fierce woman blog series, where once a month we feature an ordinary woman who is up to extraordinary fierce things!

Our first ever featured fierce woman and the woman that contributed to helping me connect all the dots during this very enlightening time, was Lisa Elifritz, a mommy activist who a day after my inspirational weekend back from Upstate New York called the office and left chills down my spine as she relayed her story about losing her 20 year old daughter, Amy Elifritz, to Toxic Shock Syndrome (TSS). Lisa asked for help in starting a non-profit that would raise awareness for this deadly disease after learning that 100% cotton tampons like Maxim’s were less likely to cause it. In true Maxim spirit, not only did we help, but we donated a percentage of sales to what eventually turned in to You ARE Loved.

I will never give up and will remain committed as long as I know that there are others who still need me and similarly committed women such as Lisa Elfritz and the other designated fierce women who are spreading messages of hope and inspiration in an effort to make the world a better place.

All of this, makes me proud to say that Maxim Hygiene Products is not just a source for organic and natural products, we will continue to  be a supportive voice, a resource and committed advocate for cherishing our planet’s natural resources, women’s health, rights and an overall happy quality lifestyle! Oh so similar to what my father taught me but with a fierce female twist!

I want to encourage YOU to break free and explore your natural fierce side!

What does that mean when it comes to your personal care products?….seek out a new product, look beyond the price tag – read the ingredients, do extra research – its all there on the web -consciously walk away from unnecessary chemicals and plastics especially when they might come in direct contact with your skin, decide for yourself what makes sense for you , our body and the health of those you hold dear, not what somebody tries to decide for you.

What does that mean in life?….Don’t be afraid to get lost. Look to your roots, take on new experiences and think twice about those little omens and signs around you that can help steer you back in the right direction. AND ladies, look to the great fierce women and men (although women are so much cooler 😉 ) in your life to remind you just how fierce you are!


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